Prompt shops
God of Prompt, Latestly
Buyer noise (“we already bought prompts”). Not peers.
Most bookmarks are not the fight. The real set is live B2B enablement that puts employees on their own tools and cases.
Adaptto’s bet: leveled multi-week tracks (Literacy → Cowork → Builder) on company work, in ES / IT / EN across LatAm and Southern EU, delivered on your own Academy — still mostly project revenue, without a proven seat product like Section or 9x Teams.
Park these as background. They dilute focus when they sit on the same mental shelf as peers.
Buyer noise (“we already bought prompts”). Not peers.
Distribution later — not curriculum rivals.
Different buyer: founders and personal brands, not employed company teams.
Org-wide baseline seats. Adjacent — partner or add assessment; don’t fight for thousands of SCORM seats alone.
Entry SKUs and brand. Useful as taster patterns — not your core product.
If it doesn’t teach employed teams to ship something on company work over days or weeks, it is background, not competition.
People mix these up. Separating them clears the map.
Live workshops and multi-week cohorts on the client’s tools and cases. Adaptto’s home.
Also 9x custom, Clarinet, Biggest Goal, GPC, Soraia, Martes, 100x, AI Guru, Section services
Platform / subscription. Where multiples and NRR live. Adaptto does not win this yet.
Section Coach, 9x for Teams, Reforge, Learnn
Retainers and Engineering-as-a-Service. High cash, low multiple — knowledge walks out. Trap if it becomes 100% of revenue.
Soraia agents, Torrenegra, AY, Martes EaS, Jumpstart
Everyone else is supporting cast.
Remember as: ladder twin with a seat product.
Remember as: platform + transformation money.
Remember as: ship urgency.
Remember as: Italy two-day ship + ROI loop.
Remember as: Italy PMI + retainer build.
Study the twins. Defend the regional peers. One line each.
Closest product / commercial / intensity / US mid-market peers
Closest product design twin. Copy ladder clarity and seat SKU thinking — not their consumer cohorts or EU-AI-Act packaging.
Closest commercial twin. Money model for assessment + seats. Don’t pretend you match their sales motion or brand.
Closest intensity twin. Steal ship-urgency language; keep Adaptto’s leveled company-case framing.
Closest US mid-market peer. “Adoption not slides” narrative. No public seat price.
Italy and LatAm ES: differentiate out loud
Highest-overlap Italian workshop peer. They win “crush it in two days.” You win leveled multi-week + Academy. Steal their pre/post ROI story — don’t shrink the core.
Training + agent retainers. They monetize the post-training build. Differentiate on curriculum ownership; watch retainer creep.
LatAm ES boutiques. Same language market, thinner productization. Compete on structure and Academy, not celebrity reach.
Plain facts. Say the meeting line out loud.
People / Ops / business. Employed teams — not founders shopping a personal cohort.
Progressive Literacy → Cowork → Builder on their cases. Live + async. Tool-agnostic.
Advantage vs pure slide shops. Not yet a sold seat product.
LatAm + Southern EU. Few peers cover that triad with the same ladder.
Pedagogy: ship-it cluster like Biggest Goal / 9x Automation / Martes live days — stretched across four weeks per level, not crushed into two days.
Confirmed seats like Section / 9x Teams. Without them, every win is a new project.
We are the bilingual LatAm + Southern EU company bootcamp with a real Literacy → Cowork → Builder ladder on your work — closer to 9x’s design than to a two-day workshop or a Coach SaaS — and we still need a seat product so we don’t become a pure services shop.
The point is not “study everyone.” It is what you do next.
One paragraph you can leave the room with.
Ladder clarity and Teams-seat thinking. They prove the shape Adaptto is aiming at.
Assessment + seats money model. Your proficiency assessment WIP is Section-shaped.
Depth + Academy vs two-day crush. Capability stays in-house vs retainer build.
100x / AI Guru / Miss Yera: same language geography, thinner productization. Compete on structure.
Long dossiers and tables live in ai-education-competitive-report.md. This deck is the so-what brief, not the encyclopedia.